Outsourcing SEO to a specialized vendor has several benefits including greater access to resources, industry knowledge and experience, and a skilled workforce of specialists.

It’s the goal of every business to grow and make money. Otherwise, what’s the point of going into business? But in the age of digital information, businesses find it becomes absolutely necessary to make online presence strategies part of an overall successful business plan.

But an online presence doesn’t matter if no one can find that information when they type in a search on the web. That’s why Search Engine Optimization, or SEO, is so important. And companies who realize they can offer SEO services to their clients have an advantage.

You have many options to consider when wanting to add SEO to your product offering, even if you don’t have the bandwidth to fulfill on the SEO tasks in-house. This white paper explores why outsourcing to an SEO-specific vendor is a great option for many who want to offer SEO.